The atmospheric aerosol loading may significantly influence the performance in solar power production. The impact can be very different both in space (even in short distance) and time (shortterm fluctuations as well as long-term trend). Aiming to ensure a high degree of generality, this study is focused on the aerosol impact on the collectable solar energy. Thus, the results are independent of solar plants characteristics. A new methodology for estimating the average daily,monthly, and yearly losses in the solar potential due to aerosols is proposed. For highlighting the loss in the overall solar potential, a new ideal scenario is defined as a reference for the atmospheric aerosol background. A new equation for computing the solar potential loss is proposed to adjust for possible biases. In a departure from similar studies, the analysis relies on ground measurements (BSRN and AERONET), always more accurate than remotely sensed satellite data. The seldom discussed impact of aerosol type is considered. As a general conclusion, the monthly and yearly reductions of the solar potential due to aerosols are estimated at 12 locations spread around the globe, amounting to losses of the solar potential ranging from 0.6% to as high as 7.2%.