Abstract We present a new model for understanding ice cliff dynamics within a debris-covered glacier ablation zone. This simple energy-balance model incorporates a moving frame of reference, made necessary by the melt of the surrounding debris-covered ice. In so doing, this also formalises how different types of field measurements can be utilised and compared. Our predictions include showing: ice cliffs can endogenously select their own slope angles; that there should be an indifference between illuminated north- and south-facing ice cliff slopes; that ice cliffs grow steeper with thicker debris layers; that ice cliffs cannot stably exist below a certain critical debris thickness and that some modelling of ice cliffs (when not incorporating the moving frame) may incorrectly estimate ice mass losses. All of our results are produced using parametrisations from Baltoro Glacier, Karakoram.