Luminescent solar concentrators (LSCs) are a class of optical devices able to harvest, downshift, and concentrate sunlight, thanks to the presence of emitting materials embedded in a polymer matrix. Use of LSCs in combination with silicon-based photovoltaic (PV) devices has been proposed as a viable strategy to enhance their ability to harvest diffuse light and facilitate their integration in the built environment. LSC performances can be improved by employing organic fluorophores with strong light absorption in the center of the solar spectrum and intense, red-shifted emission. In this work, we present the design, synthesis, characterization, and application in LSCs of a series of orange/red organic emitters featuring a benzo[1,2-b:4,5-b']dithiophene 1,1,5,5-tetraoxide central core as an acceptor (A) unit. The latter was connected to different donor (D) and acceptor (A') moieties by means of Pd-catalyzed direct arylation reactions, yielding compounds with either symmetric (D-A-D) or non-symmetric (D-A-A') structures. We found that upon light absorption, the compounds attained excited states with a strong intramolecular charge-transfer character, whose evolution was greatly influenced by the nature of the substituents. In general, symmetric structures showed better photophysical properties for the application in LSCs than their non-symmetric counterparts, and using a donor group of moderate strength such as triphenylamine was found preferable. The best LSC built with these compounds presented photonic (external quantum efficiency of 8.4 ± 0.1%) and PV (device efficiency of 0.94 ± 0.06%) performances close to the state-of-the-art, coupled with a sufficient stability in accelerated aging tests.