AbstractMountains create and enhance their own clouds, which both scatter and absorb shortwave radiation from the sun and absorb and re‐emit land surface and atmospheric longwave radiation. However, the impacts of clouds on the surface radiation balance in high elevation snowy mountain terrain are poorly explored. In this study, we use data collected by the SAIL field campaign and partner organizations in the upper elevations (2,880 m.a.s.l) of the Upper Colorado River Basin (UCRB) over a 21‐month period from September 2021 to June 2023 to estimate Cloud Radiative Forcing (CRF) in the shortwave, longwave, and the net effect. Longwave warming effects dominate during the winter when snow albedos are high (0.8–0.9) and the background atmospheric precipitable water vapor is low (0.5 cm), yielding a maximum monthly average net CRF of +34.7 W·m−2, meaning that clouds increase the net radiation relative to clear skies during this time period. The sign of net CRF switches in the warm season as snow recedes, sun‐angles increase, and the North American monsoon arrives, yielding a minimum monthly average net CRF of −47.6 W·m−2 with hourly minima of −600 W·m−2. The sign of net CRF is typically positive, even at solar noon, when the surface is snow covered, except for a brief period over melting, low‐albedo snow (0.5–0.6) impacted by dust impurities. Sensitivity tests elucidate the role of the surface albedo on the net CRF. The results suggest that net CRF will increase in magnitude and lead to a more persistent cooling effect on the surface net radiation budget as the snow cover declines.