This paper presents an open standards-based information system supporting the democratization and consumer empowerment through flexibility activation. The paper describes a functional technical reference infrastructure: a secure, standard-based and viable communication backbone for flexibility activation. The infrastructure allows connection, registering, activation and reporting for different types of granular consumer flexibility. The flexibility sources can be directly controllable set points of chargers and stationary batteries, as well as controllable loads. The proposed communication system sees all these flexibility provisions as distributed energy resources in a wider sense, and the architecture allows consumer-level integration of different energy systems. This makes new flexibility sources fully available to the balancing responsible entities in a viable and realistically implementable manner. The proposed reference architecture, as implemented in the FLEXCoop project, relies on established open standards as it is based on the OpenADR and OAuth2 / OpenID standards and the corresponding IEC 62746-10 standard, and it covers interfacing towards other relevant standards. The security and access implications are addressed by the OpenID security layer built on top of the OAuth2 and integrated with the OpenADR standard. To address the data protection and privacy aspects, the architecture is designed on the least knowledge principle.