ABSTRACTDue to an alarming threat of air pollution and climate change, governments around the world are now actively promoting electric vehicles. The case for vehicle electrification is even more important in big cities of developing countries, where motorcycle is a dominant mode of travel. To promote electric motorcycles successfully, we need to understand the factors that would drive the consumer choices when buying a motorcycle. This study chose Bandung in Indonesia as the case study location, where nearly 75% of vehicles are motorcycles. This study conducted a survey of preferences from over 700 residents and included battery charging methods such as plug-in/battery swap at home/office, superfast charging at stations, and deployed an innovative modelling approach constraining the mixture of distributions for monetary attributes. The study found that quick recharge in 10 minutes and battery swap at station are preferred over the base method of plug-in at home/work. The battery swap at home has been perceived the same as plug-in home/work and the respondents are indifferent to this option.