Learning outcomes Students should be able to use the case study in debate apply theories relating to the subjects specified. Case overview/synopsis The case is based on a fictitious South African company going through emergency response conditions analogous with what many businesses are encountering during the COVID crisis. The protagonist is struggling with structural challenges imposed on the business by unpredictable and uncontrollable external pressures and needs to make transformative decisions which might impact the culture, organisational design and digitisation of the business. Complexity academic level Post-graduate general management. Supplementary materials Teaching Notes are available for educators only. Subject code CSS: 7 Management Science.