The construction and operation of buildings is a major contributor to global energy demand, greenhouse gases emissions, resource depletion, waste generation, and associated environmental effects, such as climate change, pollution and habitat destruction. Despite its wide relevance, research on building-related environmental effects often fails to achieve global visibility and attention, particularly in premiere interdisciplinary journals – thus representing a major gap in the research these journals offer. In this article we review and reflect on the factors that are likely causing this lack of visibility for such a prominent research topic and emphasise the need to reconcile the construction and operational phases into the physical unity of a building, to contribute to the global environmental discourse using a lifecycle-based approach. This article also aims to act as a call for action and to raise awareness of this important gap. The evidence contained in the article can support institutional policies to improve the status quo and provide a practical help to researchers in the field to bring their work to wide interdisciplinary audiences.