To unveil the influencing factors of drivers’ curbside charging choice behavior and provide valuable insights for the deployment of curbside charging infrastructure, a stated preference survey involving 402 respondents was conducted in Chongqing, China. A correlated mixed logit model was then employed to fit the survey data. The proposed model of drivers’ curbside charging choice behavior focuses on three factors: personal attributes, vehicle characteristics, and charging facility attributes. Findings suggest that individuals with higher monthly incomes, a positive attitude, and older age are more inclined to choose curbside chargers, while public institution employees and younger individuals are less likely to do so. In addition, factors such as lower remaining range, longer parking durations, proximity to residential areas, and the availability of fast chargers positively influence the likelihood of selecting a curbside charger. Moreover, unobserved heterogeneity factors, such as monthly income, parking duration, and pricing, along with their interactions, further underscore the complexity of the factors influencing curbside charger choice behavior.