Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao IRIS - Università de...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
https://doi.org/10.1201/978100...
Part of book or chapter of book . 2023 . Peer-reviewed
Data sources: Crossref
versions View all 2 versions
addClaim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Global Branding Strategy and Framework: Exploring the Potential of Street Food as a Sustainable Livelihood Tourism Strategy for Developing Destinations

Authors: Pilato M.; Seraphin H.; Yallop A.; Bellia C.;

Global Branding Strategy and Framework: Exploring the Potential of Street Food as a Sustainable Livelihood Tourism Strategy for Developing Destinations

Abstract

The most sustainable form of tourism activities is the one directly related to the daily life of locals. Hence the focus of this chapter is on street food. As a lifestyle, and as a tourism experience, street food is presented as a global phenomenon, not only present in major capi¬tals, but also in smaller ones, involving a large number of consumers regional, and internationalization). Having said that, as a tourism activity, street food remains quite vulnerable to external forces such as pandemics. Tourism and street food businesses were severely affected by the COVID-19 crisis due to closures and strict health regulations imposed by national authorities, worldwide. Tourism businesses have applied a wide range of responses, ranging from compliance with health measures to innovation in their services, adoption of new technologies, and the search for new customer segments to regain their customers.

Country
Italy
Related Organizations
Keywords

Experience, Sustainability, Vulnerable, Street-food, Lifestyle

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Related to Research communities
Energy Research