The digitalization of the energy sector is in progress, but Europe is about to fall behind. A human-centered design approach ensures that it takes place with, and for the benefit of, people, for which this letter puts forward policy recommendations. People need access to tailored and ready-for-use tools that help the realization of societal co-benefits, bring individual gains, remove human burdens, and ensure just participation of all societal groups. Substantial additional intellectual and financial resources are required for the development of digital tools and products to seize opportunities for citizens to engage, in the energy transition, optimize energy consumption, and manage active participation.