Pest control is one of the ecosystem services most affected by the intensification of agriculture. Pests can lead to significant losses in crop yields and jeopardise food security. In this context, installing hedgerows around greenhouses is presented as an opportunity to improve the presence of natural enemies and favour the control of pests. However, the adoption of this practice has not spread among farmers. The objective of this article is to determine the factors that affect the decision to adopt hedgerows around greenhouses by studying the case of southeast Spain. A binary logistic regression model is developed from a farmer survey of 189 farmers in the study area. The variables that are significant when explaining the installation of hedgerows are the size of the farm, the expenses, the number of methods used to combat pests, technical advice, and environmental awareness. Based on these results, action measures are proposed to promote the adoption of this practice.