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Improving Entrepreneurs' Digital Skills and Firms' Digital Competencies Through Business Apps Training: A Study of Small Firms

handle: 10419/251757 , 10419/263420
The lack of awareness of digital services and outcomes is a concern in business environments since small firms need to improve their digital competencies. The present exploratory study investigated whether business apps training was associated with entrepreneurs’ and firms’ digital advancements. The business apps training was offered to migrant entrepreneurs running small firms in Athens (Greece) over three months, with data collected before and after the training. The analysis revealed that business apps training was positively associated with entrepreneurs’ attitudes toward technology, willingness to change (relating to technology/skills/operations), and internet/digital skills, as well as an increased use of business apps. Moreover, the training was positively associated with firms’ digital competencies related to communication, networking, social media, customer relationship management, payments, accounting and finance, and project management operations. Furthermore, business apps training was positively associated with migrant entrepreneurs’ integration into Greek society. Given the increased number of migrants in Europe, factors that positively impact their entrepreneurship and integration merit consideration. The study provides researchers with a systematic method for evaluating the association between business app training and entrepreneurs’ and firms’ digital advancements.
- Pembroke College University of Cambridge United Kingdom
- Anglia Ruskin University United Kingdom
- University of Cambridge United Kingdom
- Centre for Science and Policy United Kingdom
- Anglia Ruskin University United Kingdom
L26, Integration, TJ807-830, integration, TD194-195, Renewable energy sources, Artificial Intelligence, digital skills, Training, training; entrepreneurs; small firms; business apps; digital skills; digital competencies; integration, GE1-350, small firms, digital competencies, O31, Digital Skills, O33, training, Environmental effects of industries and plants, ddc:330, Small Firms, business apps, M53, Digital Competencies, entrepreneurs, Entrepreneurs, artificial intelligence, 3503 Business Systems In Context, 35 Commerce, Management, Tourism and Services, 8 Decent Work and Economic Growth, Environmental sciences, Business Apps, 3507 Strategy, Management and Organisational Behaviour
L26, Integration, TJ807-830, integration, TD194-195, Renewable energy sources, Artificial Intelligence, digital skills, Training, training; entrepreneurs; small firms; business apps; digital skills; digital competencies; integration, GE1-350, small firms, digital competencies, O31, Digital Skills, O33, training, Environmental effects of industries and plants, ddc:330, Small Firms, business apps, M53, Digital Competencies, entrepreneurs, Entrepreneurs, artificial intelligence, 3503 Business Systems In Context, 35 Commerce, Management, Tourism and Services, 8 Decent Work and Economic Growth, Environmental sciences, Business Apps, 3507 Strategy, Management and Organisational Behaviour
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).21 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Top 10% influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Top 10% impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Top 10%
