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Psychological strategies to reduce energy consumption: project summary report

Authors: Becker, L J; Seligman, C; Darley, J M;

Psychological strategies to reduce energy consumption: project summary report

Abstract

This report reviews the research conducted in connection with a project to apply psychological theory and procedures to the problems of encouraging residential energy conservation. A major part of the project involved surveys of residents' energy-related attitudes. The best (and only consistent) attitudinal predictor of residents' actual energy consumption was their attitude about thermal comfort. A number of other attitudes that could conceivably have been related to consumption, such as attitudes about the reality of the crisis, were not found to be related to consumption. Another major focus of the project was on the effectiveness of feedback (that is, giving residents information about their energy use) as an aid to residents' conservation efforts. A series of experiments demonstrated that frequent, credible energy-consumption feedback, coupled with encouragement to adopt a reasonable but difficult energy-conservation goal, could facilitate conservation. However, these studies also demonstrated that residents could not be given just any kind of information about their energy use as feedback and that even proper feedback would not lead to conservation in all households. Conditions that are crucial for the success of feedback as a conservation aid are discussed. Other studies conducted by the project looked at the effect on energy consumptionmore » of (1) a device to reduce air-conditioning waste by signalling when it is cool outside, (2) an automatic multi-setback thermostat, and (3) utility companies' average payment plans. A survey of residents' knowledge of their energy use also was conducted. 23 references.« less

Country
United States
Keywords

Energy Conservation, Behavior, 320101 -- Energy Conservation, Consumption, Households 291000* -- Energy Planning & Policy-- Conservation, Policy And Economy, Control Systems, & Utilization-- Residential Buildings-- (-1987), Public Opinion, 29 Energy Planning, Residential Sector, And Utilization, 290200 -- Energy Planning & Policy-- Economics & Sociology, 32 Energy Conservation

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    21
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
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    Top 10%
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
21
Top 10%
Top 1%
Top 10%