Climate policies in the European Union require a substantial reduction in carbon emissions from road transport. However, in the last decades the system of automobility has expanded considerably, establishing a process of path dependence that is very difficult to reverse. Changes in current patterns of automobility may increase oil vulnerability of citizens dependent on the use of the car, aggravating forms of social inequity. Based on an analysis of how television news framed a period of oil price rises in a country highly dependent on car use, the article shows that oil vulnerability may resonate with socially shared sociocultural meanings such as lack of trust in political leaders, which may aggravate the social perception of unfairness and compromise public support for energy transitions toward sustainability.