Researchers have reported that despite technological development in photovoltaic technology and substantial cost reduction, there is still a narrow interest in architectural photovoltaic applications (APA). Lack of interest is correlated to various bottlenecks, and one of them is a lack of knowledge among architects on the possibilities and approaches to adopt APA. In response to the issues mentioned, the aim of the research presented was collecting qualitative and quantitative information from architects as lessons learned and perceptions in regards to APA. In total, 30 architects with and without experience of using photovoltaics (PV) were invited and interviewed. They were asked about their experience, design and decision-making process with PV, their understanding of integration, and the decisive factors to use APA. The results showed apparent differences between the experiences and perceptions, and they highlighted the lessons learned from realized projects. The analysis of the visual implication of PV integration shows that, to the eyes of architects, integration of PV into architecture does not depend on the PV product used, but instead, that when PV is part of the design concept and design process, the outcome is seen as a meaningful integration.