In the favorable context of a potential increase in the use of renewable energy sources in Romania, a research was conducted among the rural population in the North-West region of development in order to analyze public perception regarding this alternative energy production. A survey was conducted on a sample of 322 respondents and data was analyzed using different statistical methods (Principal Component Analysis, Cluster analysis, etc.). Results indicated a positive attitude towards renewable energy and support mainly from young and highly educated people. The percentage of users is relatively low and there is little intention in the future to switch to a renewable energy source even if it is perceived as a sustainable way of living. Lack of knowledge regarding renewable energy sources is the most important aspect and authorities should assume a mission in the public education of citizens in order to implement the measures and achieve the goals established in the national strategy plans.