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Social Norms and Entrepreneurial Action: The Mediating Role of Opportunity Confidence

doi: 10.3390/su11010158
The aim of this paper is to investigate the mediating effect of opportunity confidence (OC) on the relationship between social norms (SNs) and decision to engage in entrepreneurial action (EA). The sample size includes prospective entrepreneurs engaged in the field of Information and Communications Technology (ICT) in science and technology parks in Iran. This research uses the longitudinal survey method. Research findings from the structural equation modeling (SEM) do not confirm the mediating role of OC. However, SNs have a significant positive effect on OC, which increases the likelihood of entrepreneurial action. The paper ends with a discussion of results and practical implications.
- Kharazmi University Iran (Islamic Republic of)
- University of Tehran Iran (Islamic Republic of)
- Kharazmi University Iran (Islamic Republic of)
- University of Tehran Iran (Islamic Republic of)
Environmental effects of industries and plants, sociocognitive traits, TJ807-830, TD194-195, Renewable energy sources, Environmental sciences, entrepreneurial action, GE1-350, sustainable entrepreneurship, opportunity confidence
Environmental effects of industries and plants, sociocognitive traits, TJ807-830, TD194-195, Renewable energy sources, Environmental sciences, entrepreneurial action, GE1-350, sustainable entrepreneurship, opportunity confidence
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).28 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Top 10% influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Top 10%
