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Environmentally Friendly Business Practices among Low-Income Households in Rural Peninsular Malaysia

descriptionPublicationkeyboard_double_arrow_right Article , Journal 07 Sep 2020Publisher:MDPI AGJournal:Sustainability, volume 12, page 7,338 (eissn: 2071-1050,

Authors: Abdullah Al Mamun; Kanniga Malar Mohan; Noorshella Che Nawi; Muhammad Mehedi Masud; Rajennd Muniady; Noor Raihani Zainol;

doi: 10.3390/su12187338

Environmentally Friendly Business Practices among Low-Income Households in Rural Peninsular Malaysia

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Abstract

The purpose of the study is to predict the intention and behavior towards environmentally friendly businesses (EFB) among low-income families in rural Peninsular Malaysia within the framework of the theory of planned behavior (TPB). Data were collected from 420 low-income household heads through structured interviews. The results reveal a significant impact of environmental concern (EC) and eco-literacy (EL) on the attitude towards the environment (ATE); normative belief (NB) and motivation (MO) on subjective norms (SUN); and skills and knowledge (SK) on perceived behavioral control (PBC). Additionally, there was a positive and statistically significant effect of ATE, SUN, and PBC on the intention towards environmentally friendly business (ITEFB) and the ITEFB on environmentally friendly business adoption behavior (EFBAB). This study provides empirical evidence with a proposed research model to address the environmental issues through improving the socioeconomic condition of low-earner families. The Malaysian government and relevant agencies should focus on improving EL, EC, MO towards EFB, and the SK regarding EFB among the low-income households.

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Keywords

Environmental effects of industries and plants, rural areas, Malaysia, TJ807-830, low-income households, TD194-195, Renewable energy sources, Environmental sciences, GE1-350, theory of planned behavior, green business

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