Fractal objects are prevalent in natural scenery. Their repetition of patterns at increasingly fine magnifications creates a rich complexity. Fractals displaying mid-range complexity are the most common and include trees, clouds, and mountains. The “fractal fluency” model states that human vision has adapted to process these mid-range fractals with ease. I will first discuss fractal fluency and demonstrate how it enhances the observer’s visual capabilities by focusing on experiments that have important practical consequences for improving the built environment. These enhanced capabilities generate an aesthetic experience and physiological stress reduction. I will discuss strategies for integrating fractals into building designs to induce positive impacts on the observer. Examples include fractal solar panels, fractal window shades, and fractal floor patterns. These applications of fractal fluency represent a fundamental and potentially impactful form of salutogenesis.