The use of personal mobility vehicles (PMVs) has increased, given the consumption characteristics of the population as well as the impact on the environment that other means of transport generate. In this work, the attitudinal factors associated with the use of PMVs are identified, making use of the theory of planned behaviour and a modified technological acceptance model. For the collection of information, a sample of 457 individuals was used. For the analysis of this information, a structural equation model was generated through SmartPLS 4. The results reveal that of the attitudinal factors associated with the use of these vehicles, green attitudes, perceived green value and loyalty stand out, with the latter being one of the latent predictive variables of the model, which is why feelings of enjoyment, usefulness generated and a perception of caring for the environment by PMV users have a greater influence on their loyalty to this type of green technology.