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Consumer Intention to Buy Electric Cars: Integrating Uncertainty in the Theory of Planned Behavior

Authors: Riverso, Roberta; Altamura, Carmela; La Barbera, Francesco;

Consumer Intention to Buy Electric Cars: Integrating Uncertainty in the Theory of Planned Behavior

Abstract

The EU’s political agenda has included among its priorities the issue of sustainable mobility, with the aim of curbing CO2 emissions and reducing air pollution. This objective implies the introduction into the EU car market of low-polluting cars, such as cars powered by an electric battery (BEV). The current research was guided by the theory of planned behavior (TPB). The intention to buy a BEV has been measured, as well as the major TPB constructs, namely attitudes, subjective norm, and perceived behavioral control. In addition, we were interested to understand the influence of individuals’ uncertainty on the intention to buy a BEV. Data collected through an online survey (N = 335) were analyzed by means of a multiple mediation model, involving the three TPB constructs as parallel mediators. Results show that (1) attitude (β = 0.67), subjective norm (β = 0.23), and perceived behavioral control (β = 0.22) significantly predict the intention to buy BEVs; (2) uncertainty has a significant negative indirect effect (b = −0.03) on intention via perceived behavioral control. Results are discussed in relation to previous research and possible practical implications.

Country
Italy
Related Organizations
Keywords

Sustainable mobility, Environmental effects of industries and plants, sustainable mobility, TJ807-830, sustainable mobility; theory of planned behavior; intolerance of uncertainty; multiple mediation, multiple mediation, TD194-195, Renewable energy sources, Environmental sciences, Sustainable mobility; theory of planned behavior; intolerance of uncertainty; multiple mediation, intolerance of uncertainty, GE1-350, theory of planned behavior

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    4
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
4
Top 10%
Average
Average
Green
gold