The continuous increase in cultural tourism, together with the deficient planning of public use, increases the risk of heritage resource degradation. Currently, there are collaborative methodologies enabling all the agents involved in the conservation of a heritage site to work in a coordinated way (HBIM), such as in the management of public use. However, in this study, through a review of the scientific literature, the lack of a method and tool that allows sustainable conservation management and the planning of cultural tourism of heritage assets in a specific geographical environment is demonstrated. The objective of this research is thus to explore and identify the possibilities of interoperability between HBIM and GIS for the development of a protocol aimed at synchronizing the information concerning heritage architecture across the management and cultural tourism planning and preventive conservation. This protocol was implemented for three monumental buildings in the historic centre of the city of Valencia (Spain). This novel protocol provides a new technological system that fosters the cultural development and preservation and conservation of heritage assets through a single tool integrating HBIM and GIS.