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Unveiling the Untapped Potential of Green Consumption in Tourism

doi: 10.3390/su16010230
This paper aims to systematically review the existing literature to better understand multiple, complex facets of green consumption behaviour in the tourism sector and identify areas for future research. This review followed the PRISMA approach and analysed 92 studies published between 2009 and 2023 in high-impact journals. The present systematic review of scholarly studies on green consumption behaviour in tourism contributes to the existing literature, providing up-to-date research findings. Research has shown that studies on green consumption behaviour have predominantly centred on the accommodation industry. The Theory of Planned Behaviour has been widely utilised as a theoretical framework for such research. However, previous findings lack generalisability, and cross-cultural comparisons are insufficient. As a result, it is imperative to conduct additional research to create frameworks and models that can assist marketers in diverse cultural contexts. Additionally, expanding the scope of inquiry into green consumption behaviour within the tourism sector is crucial.
- Vilnius Gediminas Technical University Lithuania
- Vytautas Magnus University (VMU) Lithuania
- Vilnius Gediminas Technical University Lithuania
- Vytautas Magnus University (VMU) Lithuania
purchase decisions, Environmental effects of industries and plants, TJ807-830, consumer behaviour, green consumers, sustainable consumption, TD194-195, Renewable energy sources, Environmental sciences, GE1-350, sustainable travel and tourism
purchase decisions, Environmental effects of industries and plants, TJ807-830, consumer behaviour, green consumers, sustainable consumption, TD194-195, Renewable energy sources, Environmental sciences, GE1-350, sustainable travel and tourism
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).6 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Top 10%
