This study examines the factors that influence individual intentions towards the adoption of full electric vehicles. A sample including 308 respondents was collected on the streets of Macau. The collected data were analysed by confirmatory factor analysis and structural equation modelling. The results demonstrate that environmental concerns and the perception of environmental policy are antecedent factors of the perception of full electric vehicles, which influences the behavioural intention to purchase full electric vehicles. This study also finds that the perception of economic benefit is one of the key factors influencing the adoption of full electric vehicles. Vehicle operators seek economic benefits from future long-term fuel savings, high energy efficiency, and cheap electricity. Thus, a government striving to promote low-carbon transportation needs to scale up its efforts to enhance citizens’ environmental concerns and to establish proper environmental policy as well as to provide long-term financial and strategic support for electric vehicles.