This theoretical article is intended for complex analysis of complicated phenomena and processes of the promotion of creativity and creative changes in the main areas of the contemporary social and economic life, as well as for the current and most important issues of sustainability, social development, economic growth and technological breakthroughs. Purpose – to prepare, disseminate and implement the new concept of the sustainable social development, economic growth, innovations and technological breakthroughs, the essence of which is an integrated holistic approach to harmonization of various development processes and the use of specific managerial tools and instruments based on the ideas of creativity and creative changes.Research methodology – systematic analysis and synthesis of various scientific ideas and approaches, formulation and analysis of new insights. Findings – a new concept of the promotion of creativity and creative changes is prepared. This concept provides an integrated approach to the solution of the problems of social development, economic growth, innovation activities, technological progress and breakthroughs, as well as of the application of the specific managerial tools and instruments based on the ideas of creativity and creative changes. Implementation of this concept in the practice of the social and economic activities, research and academic studies creates various preconditions for anticipation and realization of new opportunities for social and economic development and technological breakthroughs under contemporary conditions of globalization, European integration and the creation of knowledge-based society. Research limitations – the proposed concept is limited to the cases of the research on general tendencies and the development processes of the society, as well as to the cases of the macroeconomic analysis and preparation of the strategic decisions for social, economic, political and technological development. Originality/Value – the new insights and perspective ideas provided for the priorities of the various social sciences and humanities, particularly – sociology, economics and management science, and of the application of the specific management tools, are described and analyzed. Orientation to these insights and ideas highlights new significant trends in the scientific research.