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Energy RESEARCH LETTERS
Article . 2024 . Peer-reviewed
License: CC BY SA
Data sources: Crossref
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Does Vertical Integration Always Reduce an Electricity Retailer’s Fixed Price Offer?

Authors: Chi Keung Woo; Kang Hua Cao; orcid Raymond Li;
Raymond Li
ORCID
Harvested from ORCID Public Data File

Raymond Li in OpenAIRE
orcid Han Qi;
Han Qi
ORCID
Harvested from ORCID Public Data File

Han Qi in OpenAIRE

Does Vertical Integration Always Reduce an Electricity Retailer’s Fixed Price Offer?

Abstract

We use a profit-maximizing model of forward pricing, which revealed that an electricity retailer’s fixed price offer (FPO) contains a large forward premium that encourages vertical integration of a generation company and a retailer. However, vertical integration does not always reduce FPOs, particularly when residential customers are segmented by consumption size and price sensitivity. Hence, a proposed merger of a big generation company and a big retailer requires regulatory scrutiny.

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