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L’effetto del package sostenibile sul gusto dei cibi healthy
handle: 11564/769137 , 11590/491880 , 11385/209293
One of the principal barriers to the consumption of healthy foods is the fact that they are not perceived as tasty as unhealthy food alternatives. This research investigates the potential influence of package sustainability on food taste perception. Across two experimental studies we demonstrate that food presented in sustainable package appears to be tastier than the same food presented in a non-sustainable package. Importantly, this relation is verified for healthy foods (i.e., dark chocolate presented as healthy, organic apricots) but not for unhealthy foods (i.e.,caramelized apricots). The results of this work contribute to extending knowledge about the influence of package on food perceptions, finding another driver of taste estimation bias, namely sustainability. Moreover, our research provides practical implications for package design and health policymaking.
Package, Sustainability, Package, sustainability, taste perception, healthy food, consumer behavior., Taste perception, Consumer behavior, Healthy food, Package sustainability taste perception healthy food consumer behavior
Package, Sustainability, Package, sustainability, taste perception, healthy food, consumer behavior., Taste perception, Consumer behavior, Healthy food, Package sustainability taste perception healthy food consumer behavior
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).0 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Average
