The EFQM excellence model is a famous quality management tool. We have translated it to be useful in e-learning quality management. EFQM will be used as a framework for self-evaluation. We developed the e-learning stakeholder model. We identified the main criterion and positioned them in the stakeholder model.We present short the Kirkpatrick evaluation model of e-learning.We developed a Kirkpatrick-EFQM self-assessment framework. We propose the limited learner-centric self-assessment framework. A preliminary set of quality criteria have been identified for self-assessment by the learners.