The occurrence of the Covid-19 pandemic has resulted in consumers being reluctantto go far to shop, so nanostores are a choice. There are thousands of nanostores inIndonesia. However, not all nanostores are in demand by consumers, some nanostoresare abandoned because they cannot adapt to consumer needs. This study aimsto find factors and dimensions of purchase motives that can be used to increase salesand revenue of nanostores. The study used an explanatory survey method. The surveywas conducted on 210 nanostore consumers in the city of Bandung, Indonesia. Theresearch data were analyzed using confirmatory factor analysis. The study results obtainedthree dimensions of consumer buying motives in nanostores: product attributes,self-orientation, and service guarantee. These are dimensions that consist of 12 factorsand the majority of factors tend to be based on rationality or things related to healthylogic. To increase their revenue and growth, it is recommended that nanostore entrepreneursunderstand consumer buying motives according to community conditions.