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Using the president’s tweets to understand political diversion in the age of social media

pmid: 33173060
pmc: PMC7655817
Using the president’s tweets to understand political diversion in the age of social media
AbstractSocial media has arguably shifted political agenda-setting power away from mainstream media onto politicians. Current U.S. President Trump’s reliance on Twitter is unprecedented, but the underlying implications for agenda setting are poorly understood. Using the president as a case study, we present evidence suggesting that President Trump’s use of Twitter diverts crucial media (The New York Times and ABC News) from topics that are potentially harmful to him. We find that increased media coverage of the Mueller investigation is immediately followed by Trump tweeting increasingly about unrelated issues. This increased activity, in turn, is followed by a reduction in coverage of the Mueller investigation—a finding that is consistent with the hypothesis that President Trump’s tweets may also successfully divert the media from topics that he considers threatening. The pattern is absent in placebo analyses involving Brexit coverage and several other topics that do not present a political risk to the president. Our results are robust to the inclusion of numerous control variables and examination of several alternative explanations, although the generality of the successful diversion must be established by further investigation.
- University of Bristol United Kingdom
- University of Western Australia Australia
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/dk/atira/pure/core/keywords/tedcog, 330, Science, name=Memory, Social and Behavioral Sciences, Article, /dk/atira/pure/core/keywords/cognitive_science, Memory, /dk/atira/pure/core/keywords/tedcog; name=TeDCog, name=Cognitive Science, communication, Q, Cognitive Psychology, /dk/atira/pure/core/keywords/psyc_memory; name=Memory, TeDCog, culture, Cultural Psychology, Cognitive Science, /dk/atira/pure/core/keywords/cognitive_science; name=Cognitive Science, name=TeDCog, politics, /dk/atira/pure/core/keywords/psyc_memory
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citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).53 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Top 1% influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Top 10% impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Top 1%
