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Can corrections spread misinformation to new audiences? Testing for the elusive familiarity backfire effect

pmid: 32844338
pmc: PMC7447737
Can corrections spread misinformation to new audiences? Testing for the elusive familiarity backfire effect
AbstractMisinformation often continues to influence inferential reasoning after clear and credible corrections are provided; this effect is known as the continued influence effect. It has been theorized that this effect is partly driven by misinformation familiarity. Some researchers have even argued that a correction should avoid repeating the misinformation, as the correction itself could serve to inadvertently enhance misinformation familiarity and may thus backfire, ironically strengthening the very misconception that it aims to correct. While previous research has found little evidence of such familiarity backfire effects, there remains one situation where they may yet arise: when correcting entirely novel misinformation, where corrections could serve to spread misinformation to new audiences who had never heard of it before. This article presents three experiments (total N = 1718) investigating the possibility of familiarity backfire within the context of correcting novel misinformation claims and after a 1-week study-test delay. While there was variation across experiments, overall there was substantial evidence against familiarity backfire. Corrections that exposed participants to novel misinformation did not lead to stronger misconceptions compared to a control group never exposed to the false claims or corrections. This suggests that it is safe to repeat misinformation when correcting it, even when the audience might be unfamiliar with the misinformation.
- University of Bristol United Kingdom
- University of Western Australia Australia
Consciousness. Cognition, Adult, Male, /dk/atira/pure/core/keywords/tedcog, Continued influence effect, Familiarity backfire effect, name=Memory, Social and Behavioral Sciences, /dk/atira/pure/core/keywords/cognitive_science, Thinking, PsyArXiv|Social and Behavioral Sciences|Cognitive Psychology|Reasoning, Memory, /dk/atira/pure/core/keywords/tedcog; name=TeDCog, name=Cognitive Science, Psychology, Humans, PsyArXiv|Social and Behavioral Sciences|Cognitive Psychology|Biases, Framing, and Heuristics, Communication, Cognitive Psychology, PsyArXiv|Social and Behavioral Sciences|Cognitive Psychology|Memory, /dk/atira/pure/core/keywords/psyc_memory; name=Memory, Recognition, Psychology, Reasoning, Middle Aged, TeDCog, Illusory truth effect, bepress|Social and Behavioral Sciences|Psychology|Cognitive Psychology, Fact-checking, PsyArXiv|Social and Behavioral Sciences, bepress|Social and Behavioral Sciences, PsyArXiv|Social and Behavioral Sciences|Cognitive Psychology, Cognitive Science, /dk/atira/pure/core/keywords/cognitive_science; name=Cognitive Science, Original Article, Female, name=TeDCog, Mere exposure effect, Myth debunking, /dk/atira/pure/core/keywords/psyc_memory, Biases, Framing, and Heuristics, BF309-499
Consciousness. Cognition, Adult, Male, /dk/atira/pure/core/keywords/tedcog, Continued influence effect, Familiarity backfire effect, name=Memory, Social and Behavioral Sciences, /dk/atira/pure/core/keywords/cognitive_science, Thinking, PsyArXiv|Social and Behavioral Sciences|Cognitive Psychology|Reasoning, Memory, /dk/atira/pure/core/keywords/tedcog; name=TeDCog, name=Cognitive Science, Psychology, Humans, PsyArXiv|Social and Behavioral Sciences|Cognitive Psychology|Biases, Framing, and Heuristics, Communication, Cognitive Psychology, PsyArXiv|Social and Behavioral Sciences|Cognitive Psychology|Memory, /dk/atira/pure/core/keywords/psyc_memory; name=Memory, Recognition, Psychology, Reasoning, Middle Aged, TeDCog, Illusory truth effect, bepress|Social and Behavioral Sciences|Psychology|Cognitive Psychology, Fact-checking, PsyArXiv|Social and Behavioral Sciences, bepress|Social and Behavioral Sciences, PsyArXiv|Social and Behavioral Sciences|Cognitive Psychology, Cognitive Science, /dk/atira/pure/core/keywords/cognitive_science; name=Cognitive Science, Original Article, Female, name=TeDCog, Mere exposure effect, Myth debunking, /dk/atira/pure/core/keywords/psyc_memory, Biases, Framing, and Heuristics, BF309-499
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citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).68 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Top 1% influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Top 10% impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Top 1%
