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Applied Geography
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A user-generated data based approach to enhancing location prediction of financial services in sub-Saharan Africa

Authors: McKenzie, Grant; Slind, R. Todd;

A user-generated data based approach to enhancing location prediction of financial services in sub-Saharan Africa

Abstract

The recent increase in user-generated content and social media adoption in developing countries offers an unprecedented opportunity to better understand the accessibility and spatial distribution of financial services in sub-Saharan Africa. Financial inclusion has been identified as a priority by multiple agencies in the region and on-the-ground efforts are currently underway to identify previously unknown financial access points in numerous developing African countries. Existing techniques for estimating the location of these access points rely on spatial analysis of often outdated or unsuitable publicly available datasets such as population density, road networks, etc., as well as expensive and time consuming surveys of locals in the region. In this work we propose an approach to augment existing spatial data analysis techniques through the inclusion of user-generated geo-content and geo-social media data. Through a comparison of standard regression models and machine learning techniques, this work proposes the use of alternative data sources to build prediction models for identifying financial access locations in countries where current estimation models are insufficient. With a better understanding of geospatial distribution patterns this work aims at reducing data acquisition costs and providing decision makers with critical data more quickly and efficiently. Finally, we present a mobile application built on the outcomes of this analysis that is currently being used to better inform on-the-ground data collection efforts.

Country
Canada
Keywords

330, Kenya, Article, Financial access, Social media, User-generated content, Random forest

  • BIP!
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    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    11
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 10%
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
11
Top 10%
Average
Top 10%
Green
hybrid