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description Publicationkeyboard_double_arrow_right Article , Journal 2020Publisher:MDPI AG Authors: Abdullah Al Mamun; Kanniga Malar Mohan; Noorshella Che Nawi; Muhammad Mehedi Masud; +2 AuthorsAbdullah Al Mamun; Kanniga Malar Mohan; Noorshella Che Nawi; Muhammad Mehedi Masud; Rajennd Muniady; Noor Raihani Zainol;doi: 10.3390/su12187338
The purpose of the study is to predict the intention and behavior towards environmentally friendly businesses (EFB) among low-income families in rural Peninsular Malaysia within the framework of the theory of planned behavior (TPB). Data were collected from 420 low-income household heads through structured interviews. The results reveal a significant impact of environmental concern (EC) and eco-literacy (EL) on the attitude towards the environment (ATE); normative belief (NB) and motivation (MO) on subjective norms (SUN); and skills and knowledge (SK) on perceived behavioral control (PBC). Additionally, there was a positive and statistically significant effect of ATE, SUN, and PBC on the intention towards environmentally friendly business (ITEFB) and the ITEFB on environmentally friendly business adoption behavior (EFBAB). This study provides empirical evidence with a proposed research model to address the environmental issues through improving the socioeconomic condition of low-earner families. The Malaysian government and relevant agencies should focus on improving EL, EC, MO towards EFB, and the SK regarding EFB among the low-income households.
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more_vert add ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.3390/su12187338&type=result"></script>'); --> </script>
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description Publicationkeyboard_double_arrow_right Article , Journal 2020Publisher:MDPI AG Authors: Abdullah Al Mamun; Kanniga Malar Mohan; Noorshella Che Nawi; Muhammad Mehedi Masud; +2 AuthorsAbdullah Al Mamun; Kanniga Malar Mohan; Noorshella Che Nawi; Muhammad Mehedi Masud; Rajennd Muniady; Noor Raihani Zainol;doi: 10.3390/su12187338
The purpose of the study is to predict the intention and behavior towards environmentally friendly businesses (EFB) among low-income families in rural Peninsular Malaysia within the framework of the theory of planned behavior (TPB). Data were collected from 420 low-income household heads through structured interviews. The results reveal a significant impact of environmental concern (EC) and eco-literacy (EL) on the attitude towards the environment (ATE); normative belief (NB) and motivation (MO) on subjective norms (SUN); and skills and knowledge (SK) on perceived behavioral control (PBC). Additionally, there was a positive and statistically significant effect of ATE, SUN, and PBC on the intention towards environmentally friendly business (ITEFB) and the ITEFB on environmentally friendly business adoption behavior (EFBAB). This study provides empirical evidence with a proposed research model to address the environmental issues through improving the socioeconomic condition of low-earner families. The Malaysian government and relevant agencies should focus on improving EL, EC, MO towards EFB, and the SK regarding EFB among the low-income households.
add ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.3390/su12187338&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.euAccess Routesgold 0 citations 0 popularity Average influence Average impulse Average Powered by BIP!
more_vert add ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.3390/su12187338&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.eu