• Energy Research

Abstract The increasing global demand for livestock products and its large environmental impact ask for urgent policy and managerial strategies. With regard to meat consumption, feasible actions relate to its reduction and orienting consumers toward more sustainable meat choices. The aim of the study is to investigate the determinants affecting meat consumers in their intention to buy beef whose label clearly expresses environmentally friendly characteristics. To do so, we hypothesized to apply an institutional system of ecological labeling on beef products. An extended framework based on the Theory of Planned Behavior was applied to understand the factors affecting the consumer decision-making process toward eco-labeled beef. A survey was conducted with 1139 consumers in Italy. Data were analyzed by means of confirmatory factor analysis and structural equation models. Results highlight that beef consumers are likely to change their habits, in favor of more sustainable beef choices. The analysis highlights that, together with consumer attitudes, social norms and perceived behavioral control, institutional trust and food shopping habits play an important role in activating the consumer's cognitive decision-making process toward more sustainable beef. Results add to the literature on the determinants of green food-choices and introduce new insights on the role of institutional trust in the intention to buy beef labeled with a public standard. Findings highlight that particular attention should be devoted to build trust for public institutions in order to promote sustainable food consumption behavior. Moreover, results validate previous studies on the effectiveness of information-based policies in fostering more sustainable consumption choices.

Abstract Growing evidence suggests that consumers should be involved in the solutions to climate change. To test the responsiveness of wine consumers to carbon footprint stimuli we set a natural field experiment in a restaurant modifying the choice architecture of wine decisions. We modified wine cards to provide different information and price incentives to consumers to test the effects of two policy interventions for reducing CO2 emissions. Specifically, we test the provision of carbon footprint information and an additional price for carbon emissions. We randomly assigned subjects to four different wine cards. Results show that carbon footprint information alone is not enough to affect wine choices, but its effect becomes significant when combined with a price change. A card showing the carbon footprint of wine bottles and proportionally higher wine prices was associated with choices leading to lower carbon emissions. However, when information about the additional price to offset wine carbon emissions was made explicitly visible to consumers on another card, an opposite effect of an increase in the choice of wines with higher carbon-emitting production processes was observed. This finding indicates that how the price increase is presented can affect wine choices, highlighting the importance of careful information policy design.

There is an increasing interest in healthy and sustainable product characteristics. Consumers determine their dietary intake and frame production systems with their choices. However, little is known about the relationships between health and environmental information in influencing these choices, especially when considering functional foods. This study assessed the influence of health-related and environmental-friendliness-related product information on the willingness to pay (WTP) for functional foods. To this end, a WTP elicitation experiment was set up using a jam-like fruit compote enriched with Aloe vera gel. Participants were provided with different messages related to the health and environmental benefits of Aloe vera products, and were also asked to taste the product. Results indicated that providing new information significantly increased the WTP for the enriched compote. This increase was significant for both health and environmentally based benefits, with the health message leading to a higher WTP. Combining health and environmental messages produced an additive effect on WTP which was independent of the sequential order in which the two messages were given. Results contrasted the view that health messages are the main drivers of WTP, and open a broader range of communication in terms of marketing strategies and sustainable policy objectives.

This article aims at analysing the potential of consumer empowerment and engagement in the electric power system, focusing on the case of Italy. Firstly, we build a System Dynamics model to evaluate the potential dynamics of consumer adoption of ‘Smart Energy Behaviours’, including within this term different levels and combinations of the following actions/behaviours: i) changes in the electricity consumption patterns; ii) effortless reduction of wasteful electricity consumption; iii) participation in Demand Response programmes; iv) residential electricity generation. Secondly, we evaluate the impacts of such adoption dynamics on the national electric power system in terms of electricity demand, system costs, and greenhouse gas emission reductions. Results indicate that consumer behavioural changes can induce important benefits to the system and participate to the reduction of the electric sector carbon footprint in an efficient way. Thus, innovative policies and initiatives that promote a more proactive end-user interaction and involvement in the consumption and production of electricity should be highly encouraged.

The objective of the study is to analyze if there is a relationship between health and environmental sustainability concerns in food choices. We used data of 300 Italian consumers collected through a vis-à-vis survey. We performed cross-tabulations and chi-square tests for a selected set of variables measuring both types of concerns, segmenting the sample by age, gender and education. Our results suggest that the association between health and environmental concerns is often statistically significant, though we observe a high variable specificity of the associations. Socio-demographic conditions seem to play a role in determining the association between the two concerns, with middle-aged and/or highly-educated respondents showing a stronger association between health and environmental concerns.

Concentrated solar power generation in Northern African and Middle Eastern deserts could potentially supply up to 20% of European power demand. This column evaluates the technological, economic, and political feasibility of this idea. Although concentrated solar power is a proven technology that can work at scale, it is currently four or five times more expensive than fossil fuels. Concentrated solar power could play an important role in Europe’s energy mix after 2050, but only if geo-political challenges can be overcome.