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description Publicationkeyboard_double_arrow_right Article , Journal 2020 FrancePublisher:Informa UK Limited Berta Ortiz-Crespo; Jonathan Steinke; Carlos F. Quirós; Jeske van de Gevel; Happy Daudi; Majuto Gaspar Mgimiloko; Jacob van Etten;handle: 10568/107093
Sustainable intensification (SI) is promoted as a rural development paradigm for sub-Saharan Africa. Achieving SI requires smallholder farmers to have access to information that is context-specific, increases their decision-making capacities, and adapts to changing environments. Current extension services often struggle to address these needs. New mobile phone-based services can help. In order to enhance the public extension service in Tanzania, we created a digital service that addresses smallholder farmers’ different information needs for implementing SI. Using a co-design methodology – User-Centered Design – we elicited feedback from farmers and extension agents in Tanzania to create a new digital information service, called Ushauri. This automated hotline gives farmers access to a set of pre-recorded messages. Additionally, farmers can ask questions in a mailbox. Extension agents then listen to these questions through an online platform, where they record and send replies via automated push-calls. A test with 97 farmers in Tanzania showed that farmers actively engaged with the service to access agricultural advice. Extension agents were able to answer questions with reduced workload compared to conventional communication channels. This study illustrates how User-Centered Design can be used to develop information services for complex and resource-restricted smallholder farming contexts.
CGIAR CGSpace (Consu... arrow_drop_down CGIAR CGSpace (Consultative Group on International Agricultural Research)Article . 2020License: CC BY NC NDFull-Text: https://hdl.handle.net/10568/107093Data sources: Bielefeld Academic Search Engine (BASE)International Journal of Agricultural SustainabilityArticle . 2020 . Peer-reviewedLicense: CC BY NC NDData sources: CrossrefInternational Journal of Agricultural SustainabilityArticleLicense: CC BY NC NDData sources: UnpayWalladd ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1080/14735903.2020.1720474&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.euAccess RoutesGreen gold 51 citations 51 popularity Top 1% influence Top 10% impulse Top 1% Powered by BIP!
more_vert CGIAR CGSpace (Consu... arrow_drop_down CGIAR CGSpace (Consultative Group on International Agricultural Research)Article . 2020License: CC BY NC NDFull-Text: https://hdl.handle.net/10568/107093Data sources: Bielefeld Academic Search Engine (BASE)International Journal of Agricultural SustainabilityArticle . 2020 . Peer-reviewedLicense: CC BY NC NDData sources: CrossrefInternational Journal of Agricultural SustainabilityArticleLicense: CC BY NC NDData sources: UnpayWalladd ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1080/14735903.2020.1720474&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.eu
description Publicationkeyboard_double_arrow_right Article , Journal 2020 FrancePublisher:Informa UK Limited Berta Ortiz-Crespo; Jonathan Steinke; Carlos F. Quirós; Jeske van de Gevel; Happy Daudi; Majuto Gaspar Mgimiloko; Jacob van Etten;handle: 10568/107093
Sustainable intensification (SI) is promoted as a rural development paradigm for sub-Saharan Africa. Achieving SI requires smallholder farmers to have access to information that is context-specific, increases their decision-making capacities, and adapts to changing environments. Current extension services often struggle to address these needs. New mobile phone-based services can help. In order to enhance the public extension service in Tanzania, we created a digital service that addresses smallholder farmers’ different information needs for implementing SI. Using a co-design methodology – User-Centered Design – we elicited feedback from farmers and extension agents in Tanzania to create a new digital information service, called Ushauri. This automated hotline gives farmers access to a set of pre-recorded messages. Additionally, farmers can ask questions in a mailbox. Extension agents then listen to these questions through an online platform, where they record and send replies via automated push-calls. A test with 97 farmers in Tanzania showed that farmers actively engaged with the service to access agricultural advice. Extension agents were able to answer questions with reduced workload compared to conventional communication channels. This study illustrates how User-Centered Design can be used to develop information services for complex and resource-restricted smallholder farming contexts.
CGIAR CGSpace (Consu... arrow_drop_down CGIAR CGSpace (Consultative Group on International Agricultural Research)Article . 2020License: CC BY NC NDFull-Text: https://hdl.handle.net/10568/107093Data sources: Bielefeld Academic Search Engine (BASE)International Journal of Agricultural SustainabilityArticle . 2020 . Peer-reviewedLicense: CC BY NC NDData sources: CrossrefInternational Journal of Agricultural SustainabilityArticleLicense: CC BY NC NDData sources: UnpayWalladd ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1080/14735903.2020.1720474&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.euAccess RoutesGreen gold 51 citations 51 popularity Top 1% influence Top 10% impulse Top 1% Powered by BIP!
more_vert CGIAR CGSpace (Consu... arrow_drop_down CGIAR CGSpace (Consultative Group on International Agricultural Research)Article . 2020License: CC BY NC NDFull-Text: https://hdl.handle.net/10568/107093Data sources: Bielefeld Academic Search Engine (BASE)International Journal of Agricultural SustainabilityArticle . 2020 . Peer-reviewedLicense: CC BY NC NDData sources: CrossrefInternational Journal of Agricultural SustainabilityArticleLicense: CC BY NC NDData sources: UnpayWalladd ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1080/14735903.2020.1720474&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.eu