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International Journal of Agricultural Sustainability
Article . 2020 . Peer-reviewed
License: CC BY NC ND
Data sources: Crossref
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Article . 2020
License: CC BY NC ND
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User-centred design of a digital advisory service: enhancing public agricultural extension for sustainable intensification in Tanzania

Authors: Berta Ortiz-Crespo; Jonathan Steinke; Carlos F. Quirós; Jeske van de Gevel; Happy Daudi; Majuto Gaspar Mgimiloko; Jacob van Etten;

User-centred design of a digital advisory service: enhancing public agricultural extension for sustainable intensification in Tanzania

Abstract

Sustainable intensification (SI) is promoted as a rural development paradigm for sub-Saharan Africa. Achieving SI requires smallholder farmers to have access to information that is context-specific, increases their decision-making capacities, and adapts to changing environments. Current extension services often struggle to address these needs. New mobile phone-based services can help. In order to enhance the public extension service in Tanzania, we created a digital service that addresses smallholder farmers’ different information needs for implementing SI. Using a co-design methodology – User-Centered Design – we elicited feedback from farmers and extension agents in Tanzania to create a new digital information service, called Ushauri. This automated hotline gives farmers access to a set of pre-recorded messages. Additionally, farmers can ask questions in a mailbox. Extension agents then listen to these questions through an online platform, where they record and send replies via automated push-calls. A test with 97 farmers in Tanzania showed that farmers actively engaged with the service to access agricultural advice. Extension agents were able to answer questions with reduced workload compared to conventional communication channels. This study illustrates how User-Centered Design can be used to develop information services for complex and resource-restricted smallholder farming contexts.

Countries
France, France, Italy
Keywords

Economics and Econometrics, mobile phone, mobile equipment, m-service, S, access to information, Agriculture, farmers, sustainability, Energy Research, innovation, digital innovation, ict, digital feedback, digital technology, Agronomy and Crop Science

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    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 1%
    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 1%
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
58
Top 1%
Top 10%
Top 1%
Green
gold