• Energy Research

Far-reaching changes in the domestic and global markets are crafting big avenues for farmers and agribusiness entrepreneurs. This study examines the agriculture entrepreneurship and farmers’ performance in the context of the China-Pakistan Economic Corridor (CPEC). A survey was conducted to collect primary data from three agricultural zones adjacent to the under-construction CPEC in Pakistan. According to the results, market orientation, entrepreneurial orientation, innovation orientation, and opportunity recognition positively influence agriculture entrepreneurship thereby facilitating timely distribution of food commodities in ensuring food security. Our findings also indicate that uptake of entrepreneurship complements farmers’ marketing, operational and economic performance. These findings do imply that improving farmers’ entrepreneurial skills is the essential element for their improved performance in terms of locating potential markets and timely delivery of primary commodities, such as food items. It suggests that farmers might seek enormous economic opportunities arising from improved infrastructure, output linkages, connectivity and access to global markets through the CPEC. Based on the findings, the study provides implications for policymakers to channelize the potential endeavors for facilitating the farmers’ access to new markets and getting the foremost advantage of Belt and Road Initiative. The study also extends the existing literature on agriculture entrepreneurship-opportunity recognition and access to new markets in a befitting manner.

Abstract Like other developing countries, Pakistan is under severe economic pressure and striving to boost entrepreneurial orientation for achieving growth through minimal depletion of natural resources. In order to facilitate widespread and successful adoption of green entrepreneurial farming, it is crucial to address barriers inhibiting the uptake of green entrepreneurial activities in farming for the sustainability of natural resources as well as food provision. To this end, the present study aimed to investigate barriers in the adoption of green entrepreneurial farming in Pakistan. To fulfill the study objectives, after a comprehensive literature review and field visit, 34 barriers were identified. The results based on ranking analysis identified 20 out of 34 barriers as critical barriers to adoption of green entrepreneurial farming in the country. Furthermore, factor analysis was employed to group underlying 20 critical barriers into six major categories viz. 1) training and development-related barriers, 2) entrepreneurial orientation-related barriers, 3) market orientation-related barriers, 4) customer orientation-related barriers, 5) innovation orientation-related barriers, and 6) green supporting supplies-related barriers. Results showed that most dominant barrier among six groupings was training and development-related barriers and the marginal role of government in the provision of such endeavours. This implies that government needs to play a more active role in the adoption and promotion of green entrepreneurial farming in Punjab, Pakistan.