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  • 12. Responsible consumption
  • 13. Climate action
  • Spanish; Castilian

  • image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    Authors: Forner Querol, Pascual; Piris Giménez, Laura; Vila Febrer, Victoria;

    Treball Final de Grau en Publicitat i Relacions Públiques. Codi: PU0932. Curs acadèmic: 2017/2018 Mario Benedetti dijo “cuando creíamos que teníamos todas las respuestas, de pronto cambiaron las preguntas”. Y es que la sociedad, la comunicación y en concreto, los consumidores han cambiado. Este hecho es algo que en Europa tienen muy claro. Mientras que otros países han sabido buscar nuevos porqués y adaptarse a los nuevos tiempos, España ha quedado estancada en las respuestas del pasado. En este sentido, las nuevas generaciones juegan un papel clave. Tenemos que aprender a escuchar a los más jóvenes. De aquí nace Begood, una empresa que viene a escuchar y surge como respuesta al panorama actual. Un panorama marcado por el auge de los intangibles, donde las clásicas estrategias de marketing resultan menos efectivas frente a los nuevos modelos basados en el consumidor y las emociones como factores principales de apelación. Ha sido así como aspectos como la cultura corporativa, la sostenibilidad o la comunicación interna han impulsado el crecimiento de grandes empresas; convirtiéndose así en valores fundamentales para el éxito de las organizaciones del siglo XXI. Esto ha sido posible gracias a los nuevos consumidores, quienes conscientes de su papel en la sociedad, han decidido tomar acción premiando o castigando a las empresas a través de sus actos. Frente a esto, solo nos queda una opción: ser buenos. Ser buenos en todos y cada uno de los aspectos que comprenden nuestras actividades empresariales. Desde el trato con el cliente, hasta el trato con el medioambiente y el trabajador. Por ello Begood se centra en el lugar en el que convergen estos tres factores: las oficinas de trabajo, el centro neurálgico de toda empresa. Y es que los lugares de trabajo no son sólo espacios, sino lugares capaces de motivar a los trabajadores y convertirlos en los mejores evangelizadores de la marca. Lugares inspiradores capaces de fortalecer la relación con los stakeholders y convertirla en publicity. Lugares capaces de construir y mantener una buena reputación de marca. En otras palabras, lugares para encontrar respuestas a las nuevas preguntas. Lugares que pueden marcar el camino hacia la sociedad del futuro. Mario Benedetti said, "when we thought we had all the answers, suddenly the questions changed". And definitely, society, communication and in particular, consumers have changed. There are big differences in Europe. While countries such as Germany and The Netherlands have been able to find new ways and adapt themselves to the changing times, Spain is still stagnated in the past. In this sense, the new generations play a key role. The main lesson is that society must learn to listen to the young people. This idea was what gave birth to Begood, a company that has been created as a response to the current situation, which in our opinion is not as favorable as it could be. The national panorama is characterized by the rise of intangibles, where nowadays traditional marketing strategies are less effective against new models based on the consumer and emotions as the main factors of appeal. In this way, aspects like the corporate culture, sustainability or the internal communication have led the growth of big companies; thus, becoming fundamental values for the success of organizations in the 21st century. This has been possible thanks to new consumers, who are aware of their important role in the society and have decided to reward or punish companies by their actions. Against this, we only have one option: to be good. Be good in each and every one of the aspects that comprise our business activities; from dealing with the client, to dealing with the environment and the worker. That is why Begood focuses on the space where these three factors converge: the work offices, the nerve center of every company. That workplaces are not just spaces, but places capable of motivating workers and turn them into the best promoters of the brand. Inspiring places able to strengthen the relationship with stakeholders and turn it into publicity. Places able to build and maintain a good brand reputation. In other words, places to find answers to new questions. Places that can lead the tomorrow’s society.

    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Repositori Instituci...arrow_drop_down
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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      image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Repositori Instituci...arrow_drop_down
      image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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  • image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    Authors: Ronchera Urquizu, Mar;

    Treball Final de Màster Universitari en Psicopedagogia. Codi: SAW021. Curs acadèmic: 2018/2019. The following project offers a reflexive and analytical approach to the value of interculturality, starting from the challenges proposed by diversity in education. For this, intercultural educative experiences carried out in Alcalà de Xivert (Spain) and in Gandiol (Senegal) are described, by an autoethnographic story, and they relate art with the encounter between cultures, highlighting some of them by the ability to show the polyvalence of the materials from the art of recycling and reuse. This study invites us to reflect on the perspective of the psychopedagogical person and try to make visible, explain and understand the learnings produced, describing the cultural shocks lived and the change of look experienced. In conclusion, the relevance of the creative practices that propitiate the intercultural encounter is shown since they favour an inclusive, ecological and sustainable education for the person and in their environment. El siguiente trabajo ofrece un acercamiento reflexivo y analítico sobre el valor de la interculturalidad, partiendo de los desafíos que propone la diversidad en la educación. Para ello, se describen, a través del relato autoetnográfico, experiencias educativas interculturales realizadas en Alcalà de Xivert (España) y en Gandiol (Senegal) que ponen en relación el arte con el encuentro entre culturas, destacando algunas de ellas por la habilidad de mostrar la polivalencia de los materiales a partir del arte del reciclaje y la reutilización. Este estudio, invita a reflexionar sobre la perspectiva de la persona psicopedagoga y pretende visibilizar, explicar y comprender los aprendizajes producidos, describiendo los choques culturales vividos y el cambio de mirada experimentado. Como conclusión se muestra la relevancia de las prácticas creativas que propician el encuentro intercultural puesto que favorecen una educación inclusiva, ecológica y sostenible tanto en la persona como en su entorno.

    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Repositori Instituci...arrow_drop_down
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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      image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Repositori Instituci...arrow_drop_down
      image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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  • image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    Authors: Lemus Mejia, Leonardo;

    La pérdida de grupos de la biodiversidad como los mamíferos es hoy en día uno de los principales retos a asumir por parte de los gobiernos a nivel mundial, más aún al verse enfrentados al escenario de cambio global que potencia los efectos negativos sobre la biodiversidad del planeta. Representar la realidad de los ecosistemas desde diferentes dimensiones distintas a la taxonómica resulta fundamental para entender su funcionamiento. Es por ello, que conceptos como la diversidad funcional pueden llegar a tener un alto impacto en la manera de analizar y gestionar el territorio. Aplicar bases científicas a políticas, planes y acciones de manejo local resulta fundamental para lograr conservar las especies junto con la funcionalidad de los ecosistemas. Por tal razón, el objetivo de este proyecto fue determinar cambios espaciales en la diversidad funcional actual y futura de los ensamblajes de mamíferos bajo diferentes escenarios de cambio climático para evaluar su aplicabilidad en conservación a través de la planificación territorial en áreas protegidas. En este caso se usó como modelo a los mamíferos de Cundinamarca. La realización de esta investigación dará a conocer cuál es la representación de la diversidad funcional de mamíferos en las áreas protegidas a escala departamental, permitiendo así, evidenciar su aplicabilidad como herramienta de planificación y conservación por medio del concepto de refugios climáticos. The loss of biodiversity groups such as mammals is today one of the main challenges to be assumed by governments worldwide, especially when faced with global change scenarios with the capacity to enhance the adverse effects on the planet's biodiversity. Representing the reality of ecosystems from dimensions other than the taxonomic is fundamental to understand their functioning, which is why concepts such as functional diversity can have a high impact on the way of analyzing and managing the territory. Applying scientific bases to policies, plans and local management actions is fundamental to conserve not only species but also the functionality of ecosystems. For this reason, the objective of the project is to determine spatial changes in the current and future functional diversity of mammal assemblages under different climate change scenarios to evaluate their applicability in conservation through territorial planning in protected areas. This research will show the representation of functional diversity of mammals in protected areas at the departmental scale, thus allowing to demonstrate its applicability as a planning and conservation tool through the concept of climatic refuges. Proyecto de Conservación de Aguas y Tierras, ProCAT Colombia Corporación Universitaria Minuto de Dios, UNIMINUTO Magíster en Conservación y Uso de la Biodiversidad Ministerio de Ciencia Tecnología e Innovación https://orcid.org/0000-0003-3282-6248 Mamíferos Maestría

    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao LAReferencia - Red F...arrow_drop_down
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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      image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao LAReferencia - Red F...arrow_drop_down
      image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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  • image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    Authors: Lopez Leon, María fernanda;

    La presente investigación propone un modelo de Identificación de Oportunidades de Simbiosis Industrial, SI, en la Industria del Plástico, que facilita la implementación de la SI y promueve la sostenibilidad en esta industria desde Esenttia S.A, empresa colombiana del sector petroquímico plástico, comprometida con la sostenibilidad y la economía circular de los plásticos en Colombia y Latinoamérica. Esta investigación presenta una revisión de la literatura académica sobre SI y casos asociados con la industria del plástico en el mundo. Los principales resultados son los aportes de la SI a nivel global, las contribuciones prácticas de la SI en la industria del plástico, barreras y movilizadores generales de la SI y aquellos particulares para esta industria y los aportes de la implementación de la SI a la sostenibilidad en el marco de la industria en cuestión. A partir de esto y de una visión sistemática de la industria del plástico, se propone el modelo y son diseñados sus componentes y herramientas de identificación y evaluación de oportunidades de SI, lo cual es validado con expertos de la cadena productiva de la industria del plástico en Colombia. La SI es una poderosa herramienta que dinamiza la economía circular y se ha vuelto una respuesta estratégica para la reducción global de emisiones de gases efecto invernadero (GEI) y contribución a los objetivos de desarrollo sostenible (ODS). Por lo que reconociendo desde Esenttia a la Economía Circular como una herramienta para alcanzar la sostenibilidad, la implementación del Modelo desarrollado para la identificación de oportunidades de SI en la industria del plástico permite la generación de sinergias y ofrece la oportunidad para crear e impulsar tanto proyectos industriales y urbanos, como políticas públicas que fortalezcan y movilicen modelos de Simbiosis Industrial. Contribuyendo a superar las barreras de la SI y generar relaciones simbióticas entre empresas, promoviendo la competitividad industrial y el desempeño sostenible de la industria del plástico. This research proposes a model for the Identification of Opportunities of Industrial Symbiosis, IS, in the Plastics Industry, which facilitates the implementation of the IS and promotes sustainability in this industry from Esenttia S.A, a Colombian company in the plastic petrochemical sector, committed to sustainability and the circular economy of plastics in Colombia and Latin America. This research presents a review of the academic literature on IS and cases associated with the industry of plastic in the world. The main results are the contributions of the SI at a global level, the contributions IS practices in the plastics industry, general IS barriers and mobilizers and those particular for this industry and the contributions of the implementation of the IS to sustainability within the framework of the industry in question. From this and from a systematic view of the plastics industry, the model is proposed and they are designed its components and tools for the identification and evaluation of IS opportunities, which is validated with experts from the productive chain of the plastics industry in Colombia. IS is a powerful tool that boosts the circular economy and has become a strategic response for the global reduction of greenhouse gas emissions and contribution to the sustainable development goals. Therefore, recognizing from Esenttia the Circular Economy as a tool to achieve sustainability, the implementation of the Model developed for the identification of IS opportunities in the plastics industry allows the generation of synergies and offers the opportunity to create and promote both industrial and urban projects, as well as public policies that strengthen and mobilize Industrial Symbiosis models. Contributing to overcome IS barriers and generate symbiotic relationships between companies, promoting industrial competitiveness and the sustainable performance of the plastics industry. Magíster en Gerencia de la Responsabilidad Social y la Sostenibilidad Empresarial Maestría

    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao LAReferencia - Red F...arrow_drop_down
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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      image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao LAReferencia - Red F...arrow_drop_down
      image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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