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In this paper we analyzed the essence and content of a business strategy applied in the field of tourism in order to increase the sustainability of companies in this field. Thus, in order to achieve competitiveness, world leaders develop competitive business strategies and apply them with particular attention in order to increase it but also to maintain a leading position on the market. Thus, the business strategy is a core of sustainability, of sustainability in the business field and must be applied with special attention but also always adapted to the changes in the market. The research methodology focused on the use of several research methods such as: analysis, synthesis, induction, deduction, abduction, qualitative research. In conclusion, we note that business strategies in the field of tourism contribute beneficially to companies in order to ensure sustainable sustainability, but also to identify certain opportunities and threats that may appear on the market and that can be exploited by companies. Suslenco, Alina. Strategii de afaceri aplicate în vederea creșterii sustenabilității / Alina Suslenco // Relevanța și calitatea formării universitare: competențe pentru prezent și viitor: Materialele Conferinței științifice internaționale, consacrată celor 75 de ani de la fondarea universității bălțene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 85-91. – ISBN 978-9975-50-255-9.

{"references": ["1.\tANDERSON D. Environmental Economics and Natural Resource Management, Routlege, New York. 2019, 446p.", "2.\tBARBIER E. The policy challenges for green economy and sustainable economic development // Natural Resources Forum, vol. 35 (3), 2011, p. 233\u2013245", "3. Conferin\u021ba ONU privind schimb\u0103rile climatice. Summitul liderilor mondiali, Glasgow, 2021. Disponibil la: https://www.consilium.europa.eu/ro/meetings/international-summit/2021/11/01/# [citat 19 martie 2022]", "4.\tHANLEY N., SHOGREN J.F., WHITE B. Environmental Economics in Theory and Practice, 2nd edition. Basingstoke: Palgrave Macmillan. 2006, 480 p.", "5.\tHARRIS J., ROACH B. Environmental and Natural Resource Economics: A Contemporary Approach. Houghton Mifflin Company. 2017, 668 p.", "6.\tHot\u0103r\u00e2rea Guvernului RM nr. 737 din 17-06-2003 cu privire la aprobarea Programului de stat de regenerare \u015fi \u00eemp\u0103durire a terenurilor fondului forestier pe anii 2003-2020 \u00cen Monitorul Oficial, 2003, nr. 132-133", "7.\tHot\u0103r\u00e2rea Guvernului RM nr. 685 din 13-09-2012 cu privire la aprobarea Strategiei de dezvoltare a sectorului \u00eentreprinderilor mici \u015fi mijlocii pentru anii 2012\u20132020. \u00cen: Monitorul Oficial, 2012, nr. 198-204", "8.\tHot\u0103r\u00e2rea Guvernului RM nr. 592 din 27-11-2019 cu privire la aprobarea Programului de ecologizare a \u00eentreprinderilor mici \u0219i mijlocii. \u00cen: Monitorul Oficial al Republicii Moldova, 2019, nr. 360-366", "9.\tHot\u0103r\u00e2rea Guvernului RM nr. 1009 din 10-12-2014 cu privire la aprobarea Strategiei Republicii Moldova de adaptare la schimbarea climei p\u00een\u0103 \u00een anul 2020 \u015fi a Planului de ac\u0163iuni pentru implementarea acesteia. \u00cen: Monitorul Oficial al Republicii Moldova, 2014, nr. 372-384", "10.\tJACKSON T. Prosperity Without Growth: Economics for a Finite Planet. Washington, USA: Earthscan Publications Ltd., 2011, 286 p.", "11.\tLegea nr. 68 din 13 aprilie 2017 pentru aprobarea Strategiei na\u0163ionale privind managementul de\u015feurilor radioactive pentru anii 2017\u20132026 \u0219i a Planului de ac\u021biuni pentru implementarea acesteia. \u00cen: Monitorul Oficial al Republicii Moldova, 2017, nr. 201-217.", "12.\tPEARCE D., MORAN D. The Economic Value of Biodiversity. London: Routledge Taylor & Francis, 1994. 186 \u0440. ISBN 9781853831959", "13.\tRUNNALLS D. Environment and Economy: joined at the hip or just strange bedfellows? //S.A.P.I.EN.S, 4.1, 2011. Available at: http://sapiens.revues.org/1150 [citat 20 septembrie 2022] 14.\tStrategia de mediu pentru anii 2014-2023 \u015fi a Planului de ac\u0163iuni pentru implementarea acesteia, aprobat\u0103 prin Hot\u0103r\u00eerea Guvernului nr. 301 din 24.04.2014 Disponibil: la http://lex.justice.md/index.php?action=view&view=doc&lang=1&id=352740 [citat 2 septembrie 2022", "14. Strategia Na\u021bional\u0103 de Dezvoltare \"Moldova 2030\". Disponibil la:: https://gov.md/sites/default/files/document/attachments/intr40_12_0.pdf [citat 26 septembrie 2022"]} The major aspects with regard to the development of environmental and ecological perceptions were the scarcity and depletion of natural resources. In this perspective, there are two methods that can be used to investigate the notion of "eco-management" or "green management" in the history of economic philosophy: looking for the concept hidden in the words, or performing a word search. Linguistically, this is equivalent to searching between the definer and the defined. As for eco-economics systems (ecological economics or environmental economics), they are at the meeting point of these two perspectives. In other words, the research, in the 20th-21th century history of economic ideas, the moment when the expression "eco-economy" appeared with its modern meaning will be developed in the present article

This paper is a theoretical-methodological foray into achieving sustainability in higher education institutions in Moldova. Innovation is analyzed as a fundamental source in achieving sustainnability given the importance of the innovation process in a higher education institution and the multiple benefits generated by the innovation process. Higher education institutions being true centers for creating new ideas, methods and techniques, require a continuous innovative process, which would ensure their sustainability and competitiveness. Innovation being a creative process is perfectly assimilated with higher education institutions contributing to achieving sustainability. The purpose of this research is to conduct a theoretical-methodological retrospective of innovation as a source of achieving sustainability in higher education. The research methods used are: analyze, synthesis, induction, deduction, empirical research, qualitative research. In conclusion, we can mention that a higher education institution that claims to be competitive is obliged to innovate, generate and implement new ideas and methods that would help it achieve sustainability. Suslenco, Alina. Inovarea ca surs�� de baz�� a atingerii sustenabilit����ii ��n Universit����ile din Moldova / Alina Suslenco // Tradi��ie ��i inovare ��n cercetarea ��tiin��ific�� : Materialele Conf. ��t. cu participare Intern., Ed. a 10-a, 8 oct. 2021. ��� B��l��i : [S. n.], 2022 (CEU US). ��� Vol. 1. ��� P. 214-221. ��� ISBN 978-9975-50-271-9.