“Il Cammino” of the Montefeltro's Duke is a cross-section of geological and human history in the Umbrian-Marchigiano Apennines that starting from Urbino, UNESCO World Heritage Site, and the cultural capital of the Italian Renaissance passes through woods, countryside, mountains, and villages to reach the medieval Gubbio where Federico the future Montefeltro's Duke was born. A Team of the University of Urbino made up of geologists, historians, archaeologists, sociologists, and economists, together with CAI (Club Alpino Italiano), which has provided a small but significant economic contribution (Terre Alte Research Fund 2021) proposes and develops a project to define this new way. It passes through places, such as the Furlo and Bottaccione Gorges, which are very famous not only among geologists. The geological history that starts from 200 My and reaches the present, crossing time and telling of mass extinctions, climate change, and much more is well exposed here and it is just waiting to be disclosed. The Gubbio - Urbino geological cross-section encloses all these stories, as well as the history of man and the culture which developed in these places. The great landscape charm resulting from the interaction between man and nature has provided the raw material for the main artists: Ariosto reports on Furlo when he describes the places of Orlando furioso; Torquato Tasso composes his Ode al Metauro; Raphael portraits the Candigliano valley in his paintings; Dante tells about Fonte Avellana on the slopes of Monte Catria in Divina Commedia. In addition to the tracing and survey of geo-touristic peculiarities carried out also involving students of different courses of the University of Urbino, tools for communication and spreading of knowledge have been developed, such as an informative geological map of paths and geological and geomorphological points of interest of the Furlo Nature Reserve, together with digital aids (BOT on Telegram: “furlogeobot”). The "Cammini" are “a slow mobility network giving the country a veritable green infrastructure and offering the ability to travel throughout Italy on foot" (MIC - https://www.turismo.beniculturali.it/home-cammini-ditalia/atlante-dei-cammini /), cross regions that are often wrongly treated as marginal, to tell stories, which become a tool for sustainable and responsible tourism development. The project, which starts from a tale of the geological history that crosses the human one, aims to promote the territory by providing alternative chances for sustainable economic growth of entrepreneurial realities (touristic, artisanal, eno-gastronomic activities) often small but very rich in hospitality and typicality of the high lands of this part of the Apennines. Attention to the social impact of the path takes concrete form in the intention, right from the conceptual phase, careful to cross, together with geological and historical emergencies, even the wounds that have been inflicted on the landscape by non-sustainable development choices. At the same time, the engagement of a multidisciplinary team is aimed at developing tools and methods for detecting both the economic and social impact of the journey itself through mapping techniques of institutional and associational activities and realities that can contribute to the involvement and synergies at a territorial level. In this way we want also to enhance the synergies that can be created between this and other projects promoted by educational agencies, associations, and businesses in the area.