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Projecto cultural em rede nos Municípios que integram as Aldeias Históricas de Portugal : as indústrias criativas num território de baixa densidade : estudo exploratório e conceptualização estratégica

Authors: Pinheiro, Maria Manuel Baptista;

Projecto cultural em rede nos Municípios que integram as Aldeias Históricas de Portugal : as indústrias criativas num território de baixa densidade : estudo exploratório e conceptualização estratégica

Abstract

Low Density Territories have been, all over the globe, afflicted by the territorial abandonment and population ageing phenomena. By deeming these issues of secondary importance, upheld policies are now aware of the harmful character these actions might translate into in the context of affirmation and development of these territories. Designed specifically for the environment offered by the Organization - trademark and destination - Aldeias Históricas de Portugal-Associação de Desenvolvimento Turístico (AHP-ADT), this project proposes not only the contextualization of the factual reality of this territory, but also seeks to present a number of business proposals that, in hand with the new governmental tendencies of territory development, are fully capable of securing a Cultural Network Based Project in a sustainable way. Located at the Centre Region of Portugal, the territory by this project portrayed, counts ten municipalities - in which are found the twelve historical villages - spread throughout three districts. Of this multitude results a cultural, heritage and social richness that’s not only inimitable as it is of immense potential. In this sense, this project results of a “two-front” strategy; the first one, regarding the remodeling of the integrated product associated with the territory, integrated within AHP-ADT strategy’s and as part of the Cultural and Creative touristic branches with the aim of ensuring new formats and ways of ensuring profitability and economical revitalization. In the second one, and taking into account socio-cultural phenomena as counterurbanization and the search for more authentic and sustainable lifestyles, are presented some proposals that within the Sector of Cultural and Creative Industries may enable the establishment of specialized entrepreneurship and the creative class associated with it, whom in harmony with local communities (residential community, entrepreneur community and educational community) and the public authorities with decision-making and monitoring powers ( at a local, regional and national levels) become capable to communicate a Cultural Network Based Project like this one.

Os Territórios de Baixa Densidade têm vindo a ser, à escala mundial, fustigados pelos fenómenos de abandono territorial e envelhecimento populacional, traduzindo-se em políticas de secundarização altamente nocivas para a sua afirmação e desenvolvimento. Direccionado para o enredo oportunizado pela Entidade - marca e destino - Aldeias Históricas de Portugal - Associação de Desenvolvimento Turístico (AHP-ADT), este projecto propõe-se a não só contextualizar a realidade factual deste território, como ainda elencar um conjunto de propostas que, alinhadas com as novas tendências governamentais de desenvolvimento territorials, possam ser capazes de sustentar um Projecto Cultural em Rede coeso e sustentável. Integrado na Região Centro de Portugal, este território contabiliza dez municípios - nos quais se inscrevem as doze aldeias históricas - distribuídos por três distritos distintos. Desta multiplicidade surge uma riqueza cultural, patrimonial e social inimitável, de enorme potencialidade. Este projecto constrói-se, assim, em duas frentes distintas: uma primeira que concerne a reestruturação do produto integrado deste vasto território a partir do qual, e integrado na estratégia da Entidade AHP-ADT, se objectiva, no âmbito das dimensões turísticas cultural e criativa, a promoção de novos formatos e motivos de consumo capazes de animar a economia local, afirmando-a. Numa segunda vertente, atendendo a fenómenos sócio-culturais como o são o da contraurbanização e o da procura por estilos de vida mais autênticos e sustentáveis, elencam-se propostas que, no âmbito das Indústrias Culturais e Criativas, possam viabilizar o empreendedorismo especializado e, consequentemente, a fixação de uma classe criativa que subscreva os ideais e dinâmicas destes territórios, em estreita harmonia com a activação e envolvimento das comunidades locais (residentes, empreendedoras e educativas) e autoridades com poder de decisão (locais, regionais e nacionais).

Country
Portugal
Related Organizations
Keywords

Atractividade territorial, Indústrias culturais e criativas, Domínio/Área Científica::Humanidades::Artes, Attractiveness of the territory, Sustainability, Projecto cultural em rede, Cultural network based project, Cultural and creative tourism, Low density territories, Cultural and creative industries, Sustentabilidade, Turismo cultural e criativo, Territórios de baixa densidade

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citations
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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