AbstractMarginal agricultural land (MAL) has received much attention in research and policy formation as a potential resource for cultivating biomass for energy and biobased products. However, it is still unclear whether biomass from MAL meets the requirements of social sustainability. This study develops a conceptual linkage between value‐chain analysis and social life‐cycle analysis (S‐LCA), and assesses both positive impacts (handprints) and negative impacts (footprints). A participatory approach including interviews and surveys was used to understand views and perceptions of the relevant stakeholders. A systemic strategy was applied to analyze value‐chain activities, understand challenges, and identify competitive advantages and disadvantages. For S‐LCA, the variety of impacts and indicators was met through a literature review and a consistent scoring system. The cultivation of perennial crops on MAL tends to cause skepticism among stakeholders, who are concerned about long‐term commitment and biodiversity risks. Annual crops, on the other hand, are perceived by all stakeholder categories as very promising opportunities across all impact categories and indicators. They can facilitate income diversification and offer smart sustainable cropping options through crop rotation, agroforestry, etc. Most of the technological pathways examined are highly innovative, have a low technological readiness level, and are still at the early market development stage. As such they are ranked by stakeholders as medium opportunities for short‐term implementation. In contrast, pyrolysis to industrial heat, ethanol from switchgrass, insulation material from hemp, and biogas/biomethane from sorghum are considered opportunities with good chances of being implemented in the short term. © 2022 The Authors. Biofuels, Bioproducts and Biorefining published by Society of Industrial Chemistry and John Wiley & Sons, Ltd.