Abstract From the sustainable perspective, the optimum thickness calculations of the buildings envelope insulation materials published in scientific journals suffer a number of notable shortcomings. The most relevant are the short amortization time periods and the prevalence of economic criterion. The work presented shows that an increase from 20 to 50 years in the amortization time period involves, in some cases, to double the value of the optimum thickness. Moreover, the thicknesses calculated applying energetic or environmental criteria for the optimization give, in some cases, results 10 times higher than the ones obtained using the economic argument. The type of insulation materials (especially their different characteristics at the manufacturing stage) and the calculation conditions (e.g. Degree-Days zone) also affect optimum thicknesses determination.