The COVID-19 pandemic sent the oil industry into turmoil on a scale not seen since the 1970s. While the sector appears to be recovering, questions remain about the extent to which the pandemic has offered a glimpse into the possible future of the industry. This future is critical to the success of climate change mitigation, which requires significant cuts to the carbon dioxide emissions from using oil for energy. Therefore, it makes sense to consider future scenarios in which global oil demand peaks and then declines alongside scenarios of continued demand growth. This is a significant departure from historical development of oil demand and the dominant discussion of many decades about "peak oil" and the fear of demand outstripping readily available supply. The implications of peaking oil demand would be massive, not only for the oil industry but also for society as whole. There is not enough understanding of what the impacts would be, or how to prepare for them. The research community needs to take a clear-eyed view of potential futures of oil, which includes considering scenarios in which demand goes into long-term decline.