Increasing wind power shares enhances the need to integrate wind power into the energy system and to improve its economy. In this study we propose two ways of achieving this end. One is to increase the value of wind power by integrating the heat and power markets, and thus ensures that wind power is never sold at a lower price than the most expensive heat alternative.The other is to lower the average costs of wind power by building more onshore wind power capacity, and proportionally less offshore wind power. This is facilitated by local and regional majority ownership models that increase the acceptance rate of onshore wind.The economy of wind power is thus improved by both increasing its value and reducing its costs.