The relevance of the presented research is determined by the absence of any generally accepted methodology for assessing the economic results of the implementation of ecological management at the Russian enterprises. The introduction of the environmental management system at the enterprises is due to the demand of the world market, which main prerequisites are the tightening of requirements for goods, caused by the globalization processes by foreign consumers. The authors have defined the types of effects obtained by the industrial enterprise as the result of the implementation of the environmental management system. Three main types of effects were analyzed: social, economic, ecological. The research assessed the existing methods of calculating the economic efficiency of environmental measures and determined the possibility of their application for calculating the economic efficiency of the implementation of the environmental management system at the industrial enterprise. The author ’s hypothesis on the existence of an image component of the economic effect in the implementation of the environmental management system at the enterprise is proposed. Prerequisites for implementation of environmental management are considered and comparative analysis of environmental management and environmental control is carried out. The model of the system of implementation and confirmation of environmental management is proposed.