This study examines the objective foundations of strategic management as a necessary tool for studying the existing experience of the company, its indicators, as well as subsequent conclusions and justifications for the future chosen development strategy. The relevance of the research topic determines the modern challenges studied and considered in the work, and the external threats that companies face during the global economic crisis, taking into account macro and microeconomics, financial accounting and company marketing. The analysis of the existing main indicators of the activity of a commercial enterprise of the Kyrgyz Republic (on the example of “Energy Save” LLC) allows drawing conclusions and substantiating the most effective and available tools for drawing up a new development strategy for the company. The purpose of this study is to consider the foundations of strategic management, its role in the development of an enterprise, as well as to develop recommendations for improving the strategic management of “Energy Save” LLC.