Significance Every year, more species are driven to extinction by the combined pressures of habitat destruction, invasive species, and climate change. These ongoing losses have created a “crisis culture” in conservation, where project funds are spent as soon as they are received. We challenge this orthodoxy and demonstrate how strategic delays can improve efficiency. Waiting can allow agencies to leverage additional benefits from their funds, through investment, capacity building, or monitoring and research. With the right amount of delay, limited conservation resources can protect more species. Surprisingly, they can even do so in less time. Our results suggest that, in addition to their current focus on where to target resources, conservation managers should carefully choose when to spend these funds.