Abstract The solar energy share in Sweden will soar over the next decades. Such transition offers not great opportunity but uncertainties for the emerging solar PV/thermal (PV/T) technologies. There are still critical challenges for PV/T development in Swedish scenario. This paper aims to investigate the local policies and market structures in Sweden by a set of analytical economic frameworks and a case study. A macro-economic exposure analysis in Swedish context is conducted and a PEST model is then applied for analysis of external environment of PV/T industry in Sweden. The PV/T market is further analysed based on a case product by means of SWOT and Porter’s five forces. The whole study concludes that the market of solar PV/T is expanding mostly towards small-and medium-sized energy plants. The market position of the case company meets the trend of PV/T market, which has an overwhelming competence against its competitor in the domestic market. This paper is expected to clarify the economic situations of PV/T in Sweden and promote its further development towards sustainable and low-carbon economics.